講座題目：Earning More by Selling Less in the SharingEconomy: The Secret of Provider Experience
報(bào)告人：林志杰 博士
報(bào)告人簡(jiǎn)介：
林志杰，清華大學(xué)經(jīng)濟(jì)管理學(xué)院副教授、中國(guó)信息經(jīng)濟(jì)學(xué)會(huì)理事會(huì)常務(wù)理事、中國(guó)信息經(jīng)濟(jì)學(xué)會(huì)青工委主任、中國(guó)信息經(jīng)濟(jì)學(xué)烏家培獎(jiǎng)獲得者、國(guó)家優(yōu)秀青年科學(xué)基金獲得家優(yōu)秀青年科學(xué)基獲得者。在加入清華大學(xué)經(jīng)濟(jì)管理學(xué)院前，他在南京大學(xué)商學(xué)院任職副教授，并入選南京大學(xué)“登峰人才支持計(jì)劃”。他從新加坡國(guó)立大學(xué)獲得信息系統(tǒng)專(zhuān)業(yè)博士學(xué)位，研究興趣包括信息系統(tǒng)經(jīng)濟(jì)學(xué)、共享經(jīng)濟(jì)、電子商務(wù)、社交媒體等，研究論文發(fā)表于MISQuarterly、InformationSystemsResearch、Journalof Marketing、Journal of ManagementInformation Systems、Journal of theAssociation for Information Systems、Research Policy等。他獲得了清華大學(xué)經(jīng)濟(jì)管理學(xué)院的2019年度科研工作先進(jìn)獎(jiǎng)、南京大學(xué)商學(xué)院的2015年院長(zhǎng)特別獎(jiǎng)、2017年本科教學(xué)獎(jiǎng)，《南大商學(xué)評(píng)論》第三屆年度優(yōu)秀論文，以及中國(guó)信息經(jīng)濟(jì)學(xué)會(huì)所頒發(fā)的中國(guó)信息經(jīng)濟(jì)學(xué)2011-2015青年創(chuàng)新獎(jiǎng)、2016青年創(chuàng)新獎(jiǎng)、2017青年創(chuàng)新獎(jiǎng)、2018烏家培獎(jiǎng)、2019優(yōu)秀成果獎(jiǎng)。
內(nèi)容簡(jiǎn)介：
The sharing economy, enabled by digital platforms which connectproviders and consumers for peer-to-peer exchanges, has experienced rapidgrowth in recent years. Although researchers have attempted to explore thesocietal or business impact of the sharing economy market, little is knownabout how individual providers operate their business. In this study, we areinterested in the relationship between experience and sales performance ofproviders. Leveraging a rich and proprietary dataset from a large sharingeconomy platform which facilitates the exchanges of home-cooked meals in China,and employing multiple identification strategies and estimation methods, wefind that a provider’s sales order first increases with her experience but thendecreases instead. However, her sales revenue keeps increasing with experience.Our further investigation shows that this is because experienced providers areseeking higher order value via order selection, which allows them to earn morerevenue by selling less. Lastly, we also find that an experienced provider willadopt strategies of improving product quality, offering more promotion,increasing product variety, and differentiating products from competitors.Through these strategies, a provider could attract more orders and then choosethose with higher value. Our study serves as the first attempt to empiricallyunderstand providers’ market behavior in the sharing economy, and offersimportant practical implications.
主持人：劉赫，中央財(cái)經(jīng)大學(xué)管理科學(xué)與工程學(xué)院
時(shí)間：2020年12月8日（周二）下午16:00-17:30
地點(diǎn)：騰訊會(huì)議會(huì)議ID：496777 648密碼：123456
